Capabilities
Research
Internal Workshops & InterviewsExternal Consumer Research
Secondary Industry & Cultural Research
Strategy
Brand PositioningMission, Vision, Values
Brand Personality
Brand Architecture
Verbal Identity
Tone of Voice Development Key Messaging & Copy Development
Naming & Nomenclature
︎ I’m not currently taking on: campaign work, social media strategy, content strategy, UX strategy, or any pure copywriting projects (I do light copywriting as part of strategy & verbal identity).