I am an independent brand strategy consultant helping founders, designers, marketers, and creative agencies & studios bring new (or newly reimagined) brands into the world. I work with companies of all shapes and sizes to articulate who they are, what they offer, and for whom. I believe in the outsized power of a well-crafted story—and that brand strategy, done well, is where fact meets fiction.
I have been driven by a deep love of knowledge and an abiding human curiosity all my life. From my study of literature and art, to my career as a strategist, I have always sought out a place where free and wide-ranging curiosity can be matched with a desire to listen to and understand someone else's point-of-view. I study and help create cultural artifacts, a term that—if you ask me—includes everything from canonical art and literature to businesses and brands that resonate deeply with the public (I only study the former, to be clear).
Before going independent, I was lucky enough to work at agencies such as COLLINS, West Studios, and Siegel+Gale, with incredibly talented colleagues—many of whom I still collaborate closely with today. Before all that, I graduated from Yale University with honors, where I studied art, literature and German (don't ask). I have also completed CORe, a 150-hour certificate program in the fundamentals of business from Harvard Business School, with honors. My background means that I love viewing complex business challenges through the shared lenses of art, culture, and consumer understanding.